- Build a communication calendar this month to get ready for the whole year. Pick a theme for every month and decide when you will send out regular communications.
- Get a head start on creating new content, like social media posts, that your patients would find informative, useful, and interesting. Save these posts in a central place for your office to run throughout the year.
- Use testimonials to your advantage. Collect the good reviews you got this year and feature them on your website and social media.
- Register with Google My Business to make it easier for patients to find you on Google Search and Google Maps.
- Do a quick website audit. Are all your links working? Is your contact information correct? Are your staff pages up to date? Taking a tour through your site will make sure it’s in shape for the new year.
- Create a social campaign to assure patients you’re open and ready to schedule their visits. Highlight your new safety processes and procedures to let patients know what to expect.
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